Floral Industry Gold Standard

Florist Profit Margin & Pricing Calculator

Apply the international 3.0x multiplier formula to accurately price bouquets, cover materials and labor, absorb fixed overhead, and guarantee healthy net profit.

Wholesale Flower & Foliage Cost ($):

Hard Goods & Supplies (Vase, Paper, OASIS Foam, Ribbon) ($):

Design Labor Surcharge:20%

Retail Multiplier:3.0x

Suggested Retail Selling Price

Revenue Breakdown (3.0x Rule):

● 33% Materials ($0)● 33% Overhead ($0)● 33% Net Profit ($0)

Comparison with Intuitive Markup (+100% on flowers):

If you only double the flower cost, you'd sell this bouquet for $0 instead of $0. You would lose $0 per arrangement by ignoring supplies, labor, shrinkage and shop overhead.